Mina Kalezic, Marketing and Sales Director- Key Account Manager, CBRE

2017
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CURRENT ROLE
Mina Kalezic is in charge of all marketing activities pertinent to the local market brand promotion, development of marketing strategies and marketing and sales campaigns, acting as Director of Marketing and Sales for the key company’s clients.
At the corporate level, Mina is in charge of the layout, design and contents of all corporate materials and local PR activities and acts as External and Internal Communications Manager for Serbia, Macedonia and Montenegro for the needs of CBRE network and external – clients and press requirements. In addition, Mina is tightly involved in residential, retail and office projects on design and realization of marketing strategies and recommended marketing budget that sets off the given sales / lease process before and throughout the project duration, fully managing Advertising & PR campaigns on behalf of the investors, and participates in promotional activities and trade shows, working with developers, architects, advertisers and marketing agencies to market products and services. Mina manages the residential sales department and acts as a sales manager of all key developers whose residential projects CBRE represents.

RECENT ASSIGNMENTS
Central Garden
  • Central Garden, the first Belgrade downtown condominium, developed by key Israeli investors Afi Europe and Shikun & Binui Group, encompasses 500 apartments, retail space on the ground floor, 16,000 sq m office tower, and private park on 2,600 sq m. Sales & Marketing Manager
Vozdove Kapije
  • Voždove kapije, the first condominium in Vozdovac area in Belgrade. The project is being developed by Israeli investor Shikun & Binui Group, totalling 700 apartments, underground garage, retail space on the ground floor, office building and private park on 7,000 sq m. Sales & Marketing Manager
Skyline Begrade
  • Skyline Belgrade, at the location of former Federal Ministry of Internal Affairs in Kneza Milosa Street is being developed by Israeli investor Afi Europe, holding 68,000 sq m of multi-use commercial and residential complex, out of which 34,000 sq m is for residential use, 4,000 sq m as retail, and 30,000 sq m allocated as office space. Sales & Marketing Manager
Aviv Park Pancevo
  • Aviv Park Pancevo, the first retail park in Serbia. Design, copyright and production of all marketing materials. Full management of Advertising & PR Campaign of the opening of the project. Marketing Manager
Casa di Gloria
  • Casa di Gloria, a residential complex holding 33 apartments and ground retail space, in the heart of one of the most popular residential municipalities Vracar. Design, copyright and realization of the marketing campaign, management of the sales. Marketing and Sales Manager
Harmony Apartments
  • Harmony Apartments, strong mid-end residential complex in one of the most desirable residential areas Vracar, holding 80 apartments. Design, copyright and realization of the marketing campaign, management of the sales. Marketing and Sales Manager
BACKGround
Mina has 9 years of experience in marketing and sales in real estate. Prior to joining CBRE Serbia, Mina worked as academic manager in Kontext Language Agency and as external trainer in British Council. With substantial experience in the field Mina is now successfully managing residential sales and marketing department and represents key residential projects in the market as Sales and Marketing Manager.

Professional AFFILIATIONS AND EDUCATION
BA in English Language, Belgrade University
MBA, The London School of Commerce, Cardiff Metropolitan University